Facing the Other Way: The Story of 4.A.D. by Martin Aston
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London. The Friday Project. 2013. Hardcover w. pictorial dust jacket. Book Condition: Fine. Jacket Condition: Fine. 650pp. (ill. in colour & b/w).
Drawing on over a hundred interviews with 4AD's menagerie of artists and staff, music writer and 4AD aficionado Martin Aston follows the course of this iconic label's defining years. This definitive history explains why 4AD has been called the greatest independent label of all time, one of the most influential, and certainly the most collectable.