Jan Tschichold Designer, The Penguin Years by Richard B. Doubleday
This product is currently sold out.
Delaware. Oak Knoll Press. 2006. First edition. Hardcover, clothbound with gold text embossing on spine. Book condition: Like new. Jacket condition: Like new. 218 pp. (ill. in colour).
Between 1947 and 1949 Penguin Books hired Jan Tschichold to standardize Composition Rules and redesign the entire series of paperback and hardback books that could be applied to mass production. Tschichold established the standard for successful book design in Britain, revolutionized typographic principles, and initiated a rebirth of classical book design.
Examining for the first time Tschichold's innovative design practices at Penguin, this book offers a detailed account of the development of an iconic brand. Including over 100 reproductions plus texts written by Tschichold that discuss the Penguin redesign specifically, Jan Tschichold, Designer: The Penguin Years is essential reading for anyone interested in the history of twentieth-century graphic design.